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FRS is different, it's a healthy choice for energy that last hours
not minutes. It fits in line with me wanting to live to be ninety.
It fits in line with me wanting to keep running marathons, riding
my bike, being fit and having fun."
– Lance Armstrong
FRS - Delivering Healthy Energy
What sets FRS apart from traditional energy drinks is its unique
approach to energy generation using a special blend of vitamins,
and flavonoid antioxidants. Scientifically developed and patented,
FRS provides a sustained, healthy energy boost and long-term antioxidant
health protection.
Getting adequate amounts of beneficial antioxidants is important
to help maintain good health. A recent DAPRA-funded clinical study
conducted by Appalachian State University demonstrated that quercetin,
one of the key active antioxidant ingredients in FRS, can help
reduce susceptibility to viral illness and help maintain mental
performance in physically stressed individuals.
"Our mission is to make a new generation of healthy energy
products based upon the FRS formula available to consumers to
help them perform better while at work, at home or involved in
sporting and recreational activities," commented Maigread
Eichten, president and chief executive officer of New Sun Nutrition.
What's in FRS?
A patented, scientifically formulated supplement, FRS combines
some of nature's most powerful flavonoid antioxidants with key
vitamins and metabolic enhancers.
Daily intake of FRS gives many athletes a feeling of smooth,
sustained energy throughout the day. Many athletes experience
improved energy during workouts, improved exercise performance
as well as shorter recovery times.
FRS is available as a beverage concentrate, powder, ready to
drink beverage and a convenient chew.
Antioxidant Synergy
The key active ingredients are the flavonoid antioxidants quercetin
and the catechins. The formula has been designed to enhance the
performance of the flavonoids through the integration of seven
key vitamins and metabolic enhancers.
A recent animal study measuring the oral absorption efficiency
of quercetin in FRS demonstrated that FRS significantly increased
the concentration of quercetin in blood plasma, compared to a
quercetin tablet. Significantly, the study findings suggest that
the combination of ingredients in FRS extends the duration of
an effective level of quercetin in the blood, which is an important
factor in enhancing quercetin's overall effectiveness.
Quercetin
Quercetin is known as a potent antioxidant that helps fight free
radicals that can cause cellular damage. Primary sources of quercetin
are blueberries, red onions, apples and spinach. A number of clinical
studies have linked quercetin with mood enhancement, anti-inflammatory,
anti-histamine and long term health benefits.
Green Tea Catechins
Catechins, the flavonoids from green tea, have strong antioxidant
properties. Epigallocatechin gallate (EGCG), the primary type
of catechin found in FRS, is the most powerful of the catechins.
Researchers at the University of Kansas Lawrence have found that
EGCG is 100 times more potent than vitamin C in protecting cells
and DNA from free radical damage in vitro. (results presented
at the 1997 American Chemical Society meeting)
FRS is designed to help athletes boost energy during workouts,
enhance performance and speed recovery.
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